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Testing the Limits
By using system dynamic modeling (SDM) and value network analysis (VNA), Boeing's Flight Operations, Test & Validation group restructured its entire business model. It is now on its way to taking the new organization for a test flight of its own. Boeing Frontiers (February 2008)

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Wal-Mart Value Networks
See how Wal-Mart pops the "Bentonville Bubble" using a network perspective and sustainable value networks. Stanford Social Innovation Review (February 2008)

White Papers

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ITIL and Value Network Analysis
The Information Technology Infrastructure Library and VNA. Optimice Pty Ltd (September 2007)

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A Value Network Approach
White paper by Verna Allee on value network analysis originally presented at Transparent Enterprise Conference, Madrid. (2002)

Professional Magazine Articles

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In two articles, Charles Ehin explains the key thinking behind his new book The Organizational Sweetspot.

Process of Innovation, published in the business magazine Utah CEO, summarizes the core argument. Ehin draws on two decades of research in a wide, multidisciplinary range of topics, from paleontology to neuropsychology, to conclude that human beings do not thrive under control as they are emergent complex and adaptive systems. He encourages people in organizations to identify and grow the organizational sweetspot, which he defines as the overlap between the emergent, tacit, informal human system and the formal, controlled, organizational system.

Innovation Dynamics and Organisational Structures, published on Knowledgeboard - Ehin expands, and shows how the sweetspot helps "everyone [to be] actively engaged in assuring that all activities, resources, and rewards are “equitably” managed by all participants." (September 2009)

White Paper

Sign It! Why Contracts Fail and What to Do About It
Successful contract-based business relationships need to achieve a balanced focus on what is in the contract and what isn’t. Delivering what’s in the contract is just the ticket to the game. It’s what you do outside the contract that delivers true customer satisfaction. by Cai Kjaer and Dr Laurence Lock Lee of Optimice. (March 2009)

White Paper

The Partnership Scorecard
By using value networks and value network analysis (VNA) the Partnership Scorecard (PSC) assesses the value flows at the role level within partnerships. This assures stronger relationships and far greater partnership resilience. PSC achieves optimal business relationship ecosystems and more successful partnership outcomes. Optimice Pty Ltd (February 2008)

Professional Magazine Article

Will the Real Project Please Stand Up? Getting Organized with Value Network Analysis
Integrating human and designed processes using the lens of value networks. David Meggitt and Verna Allee (2006)

Professional Magazine Article

Hastily Formed Networks
The ability to form multi-organizational networks rapidly is crucial to humanitarian aid, disaster relief, and large urgent projects. Designing and implementing the network’s conversation space is the central challenge. Peter J. Denning (2006)

Professional Magazine Article

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Creation Nets
John Hagel with John Seely Brown. In a recent McKinsey Quarterly article he takes a network perspective on innovation.

White Paper

Avoiding Extinction - Are You Fit for Purpose?
Being fit for purpose is fast becoming a cliché. But what does it really mean and how can we visualize this? David Meggitt. (December 2007)

Professional Magazine Article

Eight Business Technology Trends to Watch
Eight emerging trends are transforming business and economies. The McKinsey Quarterly (December 2007)

Professional Magazine Article

Mobile Workers: Practice, Relationships, Components for Effective Workplaces
 Venezia and Allee describe the results of a survey of mobile work using value networks analysis. The Leader (September/October 2007)

Professional Magazine Article

Architecture and the Network Organization
Sietse Overbeek and Sergej van Middendorp. This article argues that organizations need a new management model that fits current trends and developments. It points to Value Networks Analysis™ as an instrument, explores prescriptive digital architecture as a design approach for translating the Value Network into an information systems design - and suggests several principles, guidelines, rules, and standards that network organizations could employ to help design suitable supporting information systems. (2006)

Professional Magazine Article

Value Network Analysis, Strategic Planning Faces the Music
Sergej van Middendorp. This article explores Value Networks Analysis™ as a new instrument for strategic planning based on the example of recent changes in the music industry. It questions whether music industry executives would have sooner discovered structural change in their ecosystem with VNA than they would have with Michael Porter's Five Forces Model. Finally it analyzes the application of VNA in the strategy of e-office, an innovative Dutch professional- and ICT-services provider. (2006)

Professional Magazine Articles

Get Jazzed! Taking the knowledge perspective on e-Learning
A Series of 3 Articles by Oliver Schwabe (2006)

Part 1 - Reframing the Context
Oliver Schwabe evaluates the goals of e-learning and explores the different roles that benefit. Focusing on key relationships, he describes the factors that define the purpose of the system and suggests questions that should be asked to better monitor value creation.

Part 2 - Key Scenarios and Benchmarks
With this article Oliver Schwabe focuses on the 6 key scenarios that are at work on the integrated e-learning value network that was discussed in Part 1. He explains the conditions for evaluation of these scenarios.

Part 3 - Performance Management
In this final article, Oliver Schwabe explores performance indicators for value networks associated with high performance e-learning spaces. Matching the Value Networks explored earlier, he applies process analysis and includes Karl-Eric Sveiby's Intangible Assets Monitor as a management dashboard for e-learning.

Professional Magazine Article

Value Networks: How Organizations Really Work
Dr. Alexander Schieffe, Center of Excellence in Leadership and Learning (in Germany) interviews Verna Allee. Published by the World Business Academy in the Aug. 4, 2004 issue of Transformation and in Knowledge Management Research & Practice. (January 2005)